[Previous entry: "Kelsie and Erin..."] [Next entry: "Another Change in Plans"]

10/17/2006: "Be the change you want to see in the world..."

Every now and then- you can make a difference- and we should.
(RED) was created by Bono and Bobby Shriver to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT) RED branded products. A percentage of each (PRODUCT) RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa. What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT) RED. Check it out here .